DO NOT NEGLECT THE ESSENTIAL INFLUENCE OF QUALITY HEADLINES
In copywriting, the mighty headline is critical for your articles success. It is the door opener for your copy, arousing your curiosity to read on….
If you content write for your website/blog, newsletter or sales copy then it’s very important you summon up all your creative energy to get powerful headlines.
You may need to rewrite your headline over and over until you hit the sweet spot. (Always ensure your keyword is in there too.) The right combination of EMV words or Emotional Marketing Value, should spark the right interest for your content.
Emotional Marketing Value is the value you get from using emotion to make your audience notice and engage in your advertising.
The advance marketing Institute has an excellent tool to help you achieve the perfect headline. It has special algorithms to quickly compare the words of your headlines for emotional impact.
And it’s also FUN trying to reach the top score.
I got a score of 66.67% which stated it had a good blend of Intellectual, empathetic and spiritual words for impact.
As a challenge can anyone get a top EMV score from the HEADLINES ANALYSER ? It has to make sense